Unlock growth
in uncertain times


Survive Reset Thrive (SRT) is a groundbreaking new practice for unprecedented growth – proactive, pragmatic, and proven.

Proactive

Drive change through
uncertain conditions

Pragmatic

Operate with
clear-eyed focus

Proven

Produce remarkable
& replicable results

SRT helps leaders embrace ambiguity, stabilize the business, make meaningful change, and build a sustainable, thriving organization engineered for performance through all market conditions. Companies that have executed the SRT approach have consistently outgrown their peers and industry, beaten historical revenue and profit, and achieved their highest levels of employee engagement.

As the world changes faster than ever before, and technological, societal, and geopolitical upheaval defines our new normal, business leaders need a new lens for strategic action. SRT offers refreshingly actionable, achievable guidance for leaders and their teams.

About
Survive
Reset
Thrive

A clear, simple and effective approach that is inherently sticky and yet provides a platform to re-imagine our business in a manner we have never experienced before!

- Tom Kramer, CEO, Smith Cameron Group | YPO British Columbia

About
the author

Dr. Rebecca Homkes is high-growth strategy specialist and the founder of a boutique consultancy firm, advising CEOs and executive teams focused on growth and success through uncertainty.

She is a Lecturer at the London Business School (LBS)’s Department of Strategy and Entrepreneurship, Faculty at Duke Corporate Executive Education, Advisor and Faculty at Boston Consulting Group University, and previous Fellow at the London School of Economics (LSE)’s Centre for Economic Performance.

Dr. Homkes is the director of the Young President’s Organization (YPO) global Active Learning Program (ALP); a former partner with GrowthX, a Silicon Valley investment ecosystem and innovation consultancy; and the faculty lead of fintech scaleup accelerators.  A global keynote speaker, she is a member of several advisory boards, directed the joint McKinsey & Co and LSE Centre for Economic Performance Global Management Project from 2007-2014 and has written for publications such as the Harvard Business Review, Businessweek, Fortune, and Forbes.

A Marshall Scholar, she received her PhD and MSc from the London School of Economics in International Economy.  Prior to LSE, Dr. Homkes received two degrees at Indiana University: BS (Honors) in business administration alongside a BA (Honors) in Political Science where she was a Wells Scholar and graduated as the schools’ top graduate in 2005 and its sole Herman Wells Scholar.  She previously served as a Fellow at the White House’s President’s Council of Economic Advisors and has worked in strategy consulting with Bain & Co. She lives between Miami, San Francisco, and London.  


Rebecca is an inspirational coach who ensures the outcome with relentless enthusiasm and great knowledge.

- Malek Sukkar, CEO, Averda

Leaders Perspectives

Hallmarks of SRT


A practice, not a process

SRT is a flexible practice, not a fixed process. SRT demands you work dynamically to respond to the realities around you to get results.


Growth is a team sport

SRT is designed to make a company thrive: it requires the candor, collaboration, and active participation of company leadership.


Beliefs form choices:
Be explicit, clear, and aligned 

By articulating the beliefs you hold and how you’ll respond to them, you can be right or wrong but never stuck.