Deepen your understanding of Survive Reset Thrive
Thinkers50 Awards
Thinkers50 has shortlisted Rebecca Homkes and Survive Reset Thrive for its Thinkers50 Strategy Award.
The Thinkers50 Strategy Award highlights a thinker providing outstanding insight, clarity, and impact in the field of strategic thinking.
NYC Big Book Awards
The NYC Big Book Awards shortlisted Survive Reset Thrive for its compeititve Leadership category for the Big Book Awards 2025
Every business, everywhere, must deal with some level of uncertainty. But today’s extraordinarily high levels of uncertainty, particularly in the retail and CPG industries, go all the way to 11 (apologies to This is Spinal Tap). However, uncertainty isn’t all bad, according to Dr. Rebecca Homkes
The Independent Press Awards have selected Survive Reset Thrive as the 2025 Leadership Book of the year. Rebecca Homkes explains how proactively to stabilize your business to withstand and grow through market shocks, reset your strategy to take account of new realities and thrive through uncertainty.
Supply chains may come to resemble those during the pandemic, so manufacturers, needing better data and more visibility on the chaos, might increase tech spend and speed their digital transformations—despite cash crunch from surging materials costs, panelists stress.
“It sounds cliché, but uncertainty is the new certainty,” said Dr Rebecca Homkes, academic and author of Survive Reset Thrive, a book about strategic leadership.
DisrupTV:
Top 24 books of 2024
DisrupTV's Top 24 Books of the Year Award is a highly esteemed list of authors This elite list recognizes top authors focused on making an impact in the world through exceptional leadership, innovation, out-of-the-box ideas, mindset shifts and lessons learned for impact.
CX Network:
Navigating the uncertainty of customer experience
A new book explains the power of shifting from plans to preparations in order to navigate the unknown. CX Network catches up with the author, Dr Rebeca Homkes.
Critique: Exceptional, insightful, informative, 'real world practical', "Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times" will prove of immense value for readers with an interest and responsibility for business management, planning, leadership, morale and motivation.
Fast Company:
Stop assuming the worst in a state of uncertainty
Not knowing what’s going to happen when we’re watching a movie can be thrilling. Edge-of-your-seat excitement is fun entertainment, and we pan films with predictable endings. When the uncertainty is in our own life, however, the experience is less enthralling. In fact, it can be downright negative.
Forbes:
Rethinking Business Execution: Leading In Volatile Times
Behind every business success or flop, there’s a strategy that either worked or failed. So, one must be careful about which approach(es) to adopt.
One promising strategy approach is found in a new book by Dr. Rebecca Homkes. It’s titled Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times.
Changes at work can stir up anxiety, anger, and frustration. Being affected by these dynamics isn’t a sign of weakness. It’s normal not to feel normal for a while. In this article, the author outlines six strategies to try to help yourself stay grounded amidst uncertainty.
It’s undoubtedly a tough time to be an executive, which is why it’s the perfect moment to brush up on your leadership bona fides with nonfiction reads that will help you keep calm and carry on through any storm.
External uncertainties don’t need to limit your company’s potential for growth. How business leaders can set up their business for success in any market condition.
This leading blogger cites Homkes’ book as, “a timely, comprehensive, and essential read for business leaders looking to take the next step toward ensuring high growth for their companies.”
Fast Company:
Senior Mangers don’t trust their colleauges to get things done
A new execution survey finds very few senior managers think they can trust colleagues in different departments. Here’s how to change that.
Plans articulate a base option, but they’re grounded in a series of events that are not only unpredictable but also often uncontrollable.
Publications
P&G Signal:
Uncertainty is a great time to grow
The author and growth strategist says uncertain times provide a unique opportunity to reframe strategy, learn from customers, and pull ahead of the competition.
Smart Brief:
4 ways to beat decision paralysis
Avoid decision paralysis by codifying what "good" decisions look like and clarifying your values.
ICAEW:
Growth strategies in an environment of uncertainty and chaos
What new metrics should business start measuring and tracking given the current economic uncertainty and chaos? Economist Rebecca Homkes outlines five new metrics for a volatile world.
Directors and Boards:
How to Strategically Prepare for Tariffs
Tariffs, taxes and tensions have already shaken up the hyper-changing news cycle and geopolitical relationships.
European Business Review:
Nuance In, Noise Out: Helping your Team Maintain Focus Amidst Uncertainty
Great strategy thrives when it breaks critical tension. Strategic leaders have long balanced timeframes, focus versus adaptability, and clarity amongst uncertainty. But pressures are mounting, and new information enters faster than systems can filter it.
Smart Brief:
Communication does not equal understanding: Why shared context is key
Without first establishing shared context, communication with your staff may be ineffective. Rebecca Homkes offers four-step solution.
Marketing Profs:
Best Way for Marketers to Get Ready for 2025's Uncertainty
The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, metrics agreed, and a cadence of review meetings set. But what if being very confident in your plan is not the best course of action?
Leader to Leader:
Thrive through external uncertainty by building internal predictability
Strategy is about making choices about where to play and where not to play, how to win in your chosen space, where to invest and disinvest, how to allocate resources among many competing priorities, and—critically—what to do.
Don’t just survive…thrive. It’s a phrase leaders hear often during market turbulence. The problem is it misses a critical point: Just surviving will not advance an organization to a state where it will thrive.
Built In:
4 Tips to Beat Decision Paralysis
No one can predict the future. As a leader, how can you get comfortable making good decisions in spite of that?
Inflation. Wars. A pandemic that prompted a rapid shift to virtual work. Executives have been forced to lead through upheaval, whether they like it or not. No one is sure what’s next — for the workplace or the globe. The only thing that’s clear: Uncertainty is here to stay, and the key to success is to expect the unexpected.
Fast Company:
Don’t Make Another Plan For 2024 - Do This Instead
Nothing feels more comforting to a leader than starting the New Year with the annual plan. But ironically, the more planning is done, the less progress is made.
Why? Because the only thing we can be certain of in the year ahead is uncertainty.
Companies need to manage the key decisions about their people now if they are to rest their strategies and thrive after the pandemic has passed. These decisions fall into four categories: repurposing, engagement, learning, and lay-offs…
CEOWORLD Magazine:
Transformation Traps, and How Leaders Can Avoid Them
The new normal is embracing uncertainty as a constant. Leaders must excel at navigating change by confronting uncertainty head-on. Success in turbulent times requires cycling through phases of Survive, Reset, and Thrive, emphasizing adaptability and strategic innovation.
A leader’s job is to set clear intent and boundaries and ensure your distributed leaders have the capabilities needed to execute towards the intent. Then get out of their way.
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