Team Principal & CEO, Mercedes-AMG PETRONAS F1 Team

Full of street-smart insight, practical steps and effective techniques – Rebecca’s Survive Reset Thrive approach delivers for teams that want to perform through real-world disruption and constant change.

Thinkers50 #1 Executive Coach
New York Times bestselling author of The Earned Life, Triggers,
and What Got You Here Won’t Get You There

Survive Reset Thrive is an essential compass for entrepreneurial leaders charting a course through today's unpredictable business climate. With a compelling call to embrace uncertainty and harness it for growth, Rebecca offers a pragmatic and actionable strategy for organizations of all sizes. This book is a testament to her expertise, providing a playbook that is both grounded in theory and rich in practical application. It's a must-read for any executive seeking to lead their company to sustainable performance and turn disruptive forces into opportunities. Survive Reset Thrive doesn't just offer a path to survival; it's a blueprint for flourishing in an era of relentless change. Leaders who follow this guide will not only future-proof their organizations, but position them to thrive, no matter the market conditions.

President & CEO, WD-40 Company

Most strategy tools do not factor in uncertainty or change. Survive Reset Thrive is therefore a timely guide for leaders as to how we embrace ambiguity and yet still develop and execute strategy in times when the goalposts keep moving. As Rebecca Homkes so eloquently puts it 'you can't stop the market from punching you, but you can get better than anyone else at taking hits.' At its core, this is a book about how to develop the resilience that will enable companies to thrive in an uncertain world.

Chairman, BCG Henderson Institute

Dr. Rebecca Homkes has written a highly relevant, readable and practical guide on how to formulate and update strategies to thrive in a fast changing business environment, which should be a go-to guide for all organizational leaders.

President & CEO, The Gorilla Glue Company

Survive Reset Thrive is an immensely practical take on strategy. SRT empowers leaders with the 'how' to adapt intelligently, learn fast, and be ready to succeed in any market environment. It helps leaders find opportunities in an uncertain environment rather than protect against threats. At Gorilla, the process engaged my team in the strategy process, simplified a complex world, and provided a simple approach to reset our strategy for growth.

Professor Harvard Business School & Chair of Digital Data Design Institute at Harvard

This book is an essential read for executives and leaders who are grappling with the enormous changes AI has brought across the economy. AI is already impacting business and operating models of all types of companies and Dr. Homkes helps leaders to develop a strategic framework to reset and thrive in this era. I highly recommend this book for all leaders looking to succeed in constantly changing times.

President & Chief Executive Officer Gordon Food Services

Survive Reset Thrive was energizing and empowering for leaders in our organization as they learned to adapt intelligently and we were able to succeed in any market environment.

Director of Business Development, Associated British Foods

Survive Reset Thrive is an inherently practical resource for leaders looking to drive strong market returns when facing radical uncertainty. It asks us to reframe what we’ve learned about linear strategy development when we’re leading in dynamic markets and instead guides us through a process of debating, articulating and testing market beliefs, making iterative adjustments to strategy from learning, and placing and executing on growth bets. There are fundamental changes happening to industries we assumed were stable, and Survive Rest Thrive helps us face those head on and engage productively on the opportunities that this change presents.

CEO Primekss Group; Chair
YPO Construction Industry Network

We applied Rebecca Homkes's Survive Reset Thrive strategic framework to triple the size of Primekss. In today's volatile and unpredictable world, SRT is uniquely the best in getting the team to translate the power of crisis into growth momentum, and it does this in an easy to grasp yet smart and comprehensive way. Highly recommend to all who want to grow fast!

Associate Professor, London Business School
Best-selling author, Break the Rules! and The Customer-Funded Business

These days, uncertainty is everywhere, it seems. Unwelcome tradeoffs are rampant. The result, all too often, is analysis paralysis, leading to blissful inaction. But it doesn’t have to be this way. Dr. Homkes helps us see that uncertainty can be our friend, not our enemy. By embracing, rather than fearing uncertainty, and by providing us with a pragmatic playbook, she shows us how to survive, reset, and ultimately thrive in even the most daunting situations. If you want your business to grow through thick and thin, this book is for you.

CEO SAC-Motor
Deputy CEO Arabian Hala

Dr. Rebecca Homkes's strategy approach takes away all of the buzz words and provides a set of simple steps that work. This playbook helped formulate my strategy nd most importantly how to win. Using Survive Reset Thrive has taken the company from serval years of losses to 10% net profitability. Rebecca’s work, style, and content is simple, full of gold nuggets, and importantly it is actionable.

Professor, Author of Strategy for the Corporate Level and Operating Model Canvas

It is rare to find a book on strategy that is well written, simple, practical and addresses an aspect of strategy that is often overlooked: uncertainty. Survive, Reset, Thrive is the needed resource for today's leaders to guide their team's with confidence.

Rebecca asks us to embrace uncertainty because it creates opportunities. Yes, uncertainty is inconvenient, and can even be a threat. But, as with all change, it disrupts the status quo, and that creates opportunities for those ready to respond.

Survive, Reset, Thrive provides a playbook that helps business leaders prepare for uncertainty, reset their strategies and achieve sustainable performance building on the opportunities that emerge. Facing uncertainties such as digital transformation, AI, climate, or changing customer preferences, you will find the playbook powerful.

Executive Chairman, Averda

Rebecca and her survive Reset Thrive approach was an integral part of our recent reset and helped motivate the team both internally and externally. Her systems thinking, combined with clear strategic intentions, has steered our plans for the future, improving the outcome by magnitudes. Rebecca is an inspirational coach who ensures the outcome with relentless enthusiasm and great knowledge.

Owner Lund Gruppen, 4th generation YPO

Covid had a disastrous effect on the travel and tourism industry and disrupted long-standing business models. SRTs methods and overarching structure gave Lund Gruppen a clear destination and a way of working through one of the most challenging times in the company´s 125 year history. To sum up, 2020 - losing 40% of gross, yet saving the company, jobs, and increasing EBITA 12 fold. Rebecca's strategic framework turned disruption into a unique opportunity.

Former CEO, Ductilcrete Technologies
Past Chair YPO Construction Industry Network

Dr. Rebecca Homkes’ Survive, Reset and Thrive (SRT) strategy approach is grounded in theory and yet provides both practical and immediate takeaways. Dr. Homkes and her SRT methodology have helped many of our YPO members move from a slow, complex, strategic planning process to a quick, thorough, approach with a high success rate. Our industry needed this approach, and we are seeing the results in a way we have not before.

President, Smith Cameron Process Operating Group Flow Control Group

We used SRT at Smith Cameron Group; and as a direct result we’ve unlocked incredible value in our business, navigated a pandemic while outperforming industry peers by a significant margin and grown our business in a way we could never have imagined before! My team found the approach refreshing and engaging.

The world is full of business strategy guru’s and systems; Professor Homkes & SRT is a clear, simple and effective approach that is inherently sticky and yet provides a platform to re-imagine our business in a manner we have never experienced before!

Managing Director,
KEEMANN HELLAS SA

Rebecca and her Survive Reset Thrive approach is incredibly practical and useful. She is always very clear in explaining her method one step at a time, but so insightful at the same time, offering and challenging ideas.

Her experience in strategy is evident and makes a difference.

The outcomes created during the process are invaluable strategy manuals for the current and future leadership of your company.

Managing Director
KLEEMANN HELLAS SA

We wanted to have a solid strategy, very specific actions to follow and an organization aligned to that purpose. With Rebecca and her methodology, we achieved that within in a record time, only in few months. Her experience, capabilities and insights made our strategy approach more creative and at the same time more focused that than ever.

CEO, Taymor Industries

Rebecca’s strategy process has been tremendously impactful in helping our team at Taymor Industries develop and concisely articulate a strategy that has successfully pivoted our business towards an accelerated growth plan. Her framework opened our minds to new opportunities, effectively building on our competitive advantage, and driving enhanced sustainable value.

Working with Rebecca has creating alignment, focus, and engagement, but also an execution framework that continues to drive outcomes and greater accountability, that has transformed our business from the inside. She continues to be committed to our success as we test, adapt and learn in scaling our business beyond our traditional borders.

Partner, Blue Note Consultants

Over the past ten years, I have had the pleasure of working closely together with Rebecca Homkes in delivering executive workshops, roundtables and inspiration talks with her in a role as lead facilitator and/or key-note speaker. She is one of the sharpest minds around, if not #1 when it comes to growth strategy and innovation and has been a true source of insight and inspiration. The SRT framework combined with her profile as a highly professional and energizing advisor to executives around the world, and her extensive research work, makes Rebecca Homkes a “first choice” for anyone facing growth challenges and/or in dealing with market uncertainty.

CEO, Copenhagen Fintech

Homkes’s approach to growth strategy provides companies with a powerful set of tools to help structure their strategical thinking and guide businesses as they grow and accomplish their missions. Having seen her apply the SRT framework with high growth companies, it becomes very clear what needs to be done to not just grow, but grow exponentially. Rebecca Homkes zoom in on the key challenges for scaling companies – capital, people and technology - and what companies need to do to achieve hypergrowth. The crucial difference between good and great companies! I highly recommend Rebecca Homkes as a teacher, mentor and strategic advisor for management teams and their boards.

Director, Strategic Dimensions

Homkes has an incredibly impactful professional style; she is able to present hard topics in an easy to absorb way with new concepts, frameworks, and models; far better than the stuffy academics and great to work with; we love events she does for us.

Chairman Emeritus WD-40 Company & The Culture Coach

As Rebecca Homkes defines for us: uncertainty is a series of future events that may or may not occur and it is amplified during times of extreme disruption. SRT asked us to embrace uncertainty head-on and find the opportunities it provides rather than protect ourselves from threats. Using SRT gave my organization the power of focus and empowered our leaders to act, not hide in fear. Result we thrived!!